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Research papers

Keeping track of the users

This paper aims to provide insight into the role and value of Web advertising and media planning. Three criteria are seen as playing a role in the media planning process: quantitative reach, qualitative reach, and costs. A literature review shows...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Anita Elberse, Edith Smit
October 20, 1998
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Citation

Elberse and Smit (1998a, October 20). Keeping track of the users. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/keeping-track-of-the-users